Social Media CampaignThis social media campaign was developed in conjunction with the launch of Country Road’s autumn/winter 2016 menswear range.
The Man on the Moon range is inspired by outer space and the recent attention that space has received in pop culture and media. The range is designed for ‘the man that can do anything,’ and inspires the everyday Australian to explore the limitless opportunities that are available to them. The campaign follows this theme, and highlights everyday Australians with an inspirational story. The campaign allows Country Road customers and those who follow their social media to relate to these individuals, increase their awareness of fellow Australians who have overcome hardship and be motivated to reach their full potential. The campaign will run on Instragram and Facebook, as these social media platforms have the most followers and consumer engagement. Posts will occur daily and will end with ‘click the link in our bio to find out more …’ where the user will be taken to the website to read the related article, and the link will updated daily for each post. This campaign will also have the hash tag #themanwhocandoanything. |