COUNTRY ROAD | Man on the Moon CapsuleAutumn/Winter 2015
The Young Essentials Project was a year-long industry collaboration with Country Road Menswear to design a capsule collection and accompanying marketing concept for the launch of the Autumn/Winter range. The space inspired Man on the Moon capsule takes form in understated trend direction with a subtle sportswear influence informing soft, flexible silhouettes. The combination of a universally appealing colour palette consisting of cool greys and a pop of blue fused with contemporary textiles adds interest to the functional utility of the garments while maintaining an effortless, everyday usability. The capsule was inspired by the popular social trend of space, and it was important that this contemporary idea be translated into a commercial range suitable for the Country Road target customer. |