Pop-Up Cinema / Event Space
The main promotional marketing strategy was to encapsulate the essence of the Man on the Moon Range in a fun and exciting way, which was established in the form of a pop-up rooftop cinema. This unique proposal was accompanied by a moon bar and was to be located on top of Country Road’s South Yarra flagship store. The space is multi functional and can be used for staff meetings and training, VIP customer events and to launch future ranges